MASTERPEACE CREATIVE MARKS ONE MONTH MILESTONE WITH NEW LAFAYETTE-INSPIRED DESIGNS
LAFAYETTE, IN — April 1, 2025 — MASTERPEACE Creative, a new multidisciplinary art studio founded by local artist and designer Isaac "IKEY" Reeves, celebrates its one-month anniversary with the launch of Lafayette-inspired apparel designs. The studio, which embodies Reeves' "NEPO" (No Expectations, Play Only) philosophy, has quickly established itself as a creative haven for the artist's diverse projects.
"This first month has been about establishing a physical presence in Lafayette," says Reeves. "I got tired of making excuses for myself. How can I make a difference in the community if I don't have a physical space where I'm establishing myself?"
In just 30 days, Reeves has outfitted the studio with dedicated areas for painting, clothing design, and interviews. He has implemented a productive early morning routine, dedicating the hours between 5:00 and 8:30 AM to creative work before heading to his day job.
"One of the main accomplishments was just getting the space to begin with, and getting things from my house and storage unit physically into the studio," Reeves explains. "Now I'm creating workflows that work for me, with my desk space in the middle, my easel in one corner, and clothing work in another."
The studio's first creative output includes a collection of Lafayette-focused apparel designs, featuring bold typography and graphics that celebrate the city's identity while coinciding with Lafayette's 200-year anniversary. The designs reflect Reeves' unique perspective as someone born in the Midwest who grew up in New York City before returning to Lafayette.
"I want to focus on the beauty and uniqueness of Lafayette, bringing a new energy to the city that's simple but bold, straightforward to the point, provocative but familiar," says Reeves. "I'm bringing NYC-influenced creativity to Lafayette in a genuine and authentic way."
MASTERPEACE Creative operates under Reeves' "NEPO" philosophy—creating freely without the pressure of expectations. This approach was developed in response to the creative constraints he experienced following the success of his sold-out Reebok sneaker collaboration.
"So often, when you first start creating, it's very easy to just create what you want. But once you reach some level of success or notoriety for something specific, there's a lot of pressure," Reeves reflects. "This space is somewhere I can create freely, with nothing held back, no expectations about what I should or shouldn't do."
Looking ahead, Reeves aims to exponentially increase his creative output and is working toward his first solo show by the end of 2025. While specific community engagement initiatives remain open-ended, he plans to participate in local art fairs and eventually host workshops sharing his experiences as an artist and designer.
"I want to bring a level of hope and inspiration to the city that hasn't been seen before—some sort of daring audacity. What that looks like in the long run, I'm not 100% sure, but I'm focusing on creating and sticking to my flow. I believe everything else will follow."
About MASTERPEACE Creative
MASTERPEACE Creative is a multidisciplinary art studio founded by Isaac "IKEY" Reeves in March 2025. The studio serves as a space for painting, custom clothing design, and creative exploration under the philosophy that "once you understand you are a MASTERPEACE, you can truly master peace."
Contact Information
Email: ikey@mastrpc.xyz
Instagram: @lifewithikey